Been thinking about this for quite awhile. Have you ever had a feeling sometimes that no matter how hard you try things just doesn't go your way or it doesn't achieve your desired results? I guess you felt this at some point or another. I'm constantly filled with this feeling that no matter what I do, how hard I try, things just doesn't go my way.
Let’s see. I feel in my opinion the person is more important than the actions. E.g If you buy a present for your parents let say just a cheap gift or something handmade. It could be well more meaningful then someone who is just their friend giving them something more valuable. Or maybe it’s like 2 guys like the same girl. Guy A tries very hard, does everything he can to make her happy and also creates time to be with her. However it doesn't mean that Guy B who just occasionally talks to her, hang out with her and does nothing out of his way wouldn't be able to achieve better results than Guy A.
Of course I must say I'm guilty to such biases as well but well you wouldn't feel it if you are the one making the choice. Sometimes no matter how hard you try it's not possible to achieve ideal result because human mentality by default has certain range for various people. E.g. I like person A so Person A actions will have a multiplier effect and also a higher cap compared to Person B whom I just treat as a friend. (I’m not referring to anyone this is purely an example)
Ultimately I'll appreciate both actions however will respond differently. Sometimes a little appreciation or reciprocal actions makes one feels much better. Afterall all the things done are in good faith. Learn to show appreciation and don't take things for granted.